Texas Roadhouse Corporate Rebrand
Texas Roadhouse gives their consumers "Legendary food and Legendary service" which is their mission. In this rebrand, for the logo I used elements from their last design and simplified it. Simplifying the logo will give the restaurant a more urban and modern feel. The color palette emulates the Texas flag to separate ourselves from competitors and keeping the history of Texas in Texas Roadhouse. This new brand system will draw in a different consumer background and flourish in competition with their competitors due to their unique legendary brand experience.
Logos
Color Palette
Typography
Bradley Hand Bold - 26
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Phosphate Solid - 32
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
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